Product announcements

What’s new with Amazon Ads

Stay up to date with the latest releases from Amazon Ads. Here we'll publish announcements for new products, features, and updates for Amazon Ads solutions as they're released.

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Featured updates

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Sponsored ads and Brand Stores launch in Ireland

Eligible sellers and vendors can now leverage Sponsored Products, Sponsored Brands, and Brand Stores in Ireland.

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Amazon Marketing Cloud’s new Amazon Retail Purchases dataset

Create custom audiences using 5 years of Amazon store purchase signals and measure how those audiences perform using metrics like new-to-brand & customer lifetime value.

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Maximize impact with Amazon DSP bid adjustments

Boost your campaigns with new Amazon DSP bid adjustments. Fine-tune performance using custom dimensions for domains, apps, devices, locations, & audiences.

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